CGMG 318. Selling Models and Business Negotiation.
Credits: 3
Offered by: Management & Entrepreneurship (School of Continuing Studies)
Terms offered: Fall 2025
View offerings for Fall 2025 in Visual Schedule Builder.
Description
Application of selling models to effectively harness digital media to convert online prospects into customers and retain them using Internet resources. Strategies to build long-term partnerships with online and traditional customers and promote new ventures through search engine optimisation (SEO) to achieve business and
marketing objectives. Application and practice of the business negotiation process and strategies for traditional and online stakeholders.