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CMDC 646. Global Digital Communication and Localization Strategies.

Credits: 3
Offered by: Technology & Innovation (Graduate Studies)
Terms offered: Fall 2026
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Description

Study and application of the analytical frameworks for strategic communication in a global context to outline a global communications plan that includes a localization strategy. Analysis of key concepts including globalization, internationalization, localization, translation and transcreation. Analysis of culture-specific content localization for different locales, as well as key considerations regarding technologies and channels, content and engagement, access, and usability of a product or service across cultures.
  • Restriction(s): Open only to students enrolled in the M.Sc.(Applied) in Multilingual Digital Communication; Non-Thesis program.
  • 1. Course is online, with instructor led, live-online sessions and asynchronous work.

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