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CMDC 652. Transcreation Lab

Credits: 3
Offered by: Technology & Innovation (Graduate Studies)
This course is not offered this catalogue year.

Description

A detailed examination of the specificities of the transcreation process, including Search Engine Optimization (SEO) keyword research, the transcreation client brief and the quoting process for transcreation projects. Execution of a full-fledged transcreation project for a product or brand.
  • Prerequisite(s): CMDC 642
  • Restriction(s): Open only to students enrolled in the M.Sc.(Applied) in Multilingual Digital Communication; Non-Thesis program
  • 1. Course is online, with instructor led, live-online sessions and asynchronous work.
  • 2. Students will work in their chosen language pair(s).

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