CMIS 530. Digital Analytics and Targeting.
Note: For information about Fall 2025 and Winter 2026 course offerings, please check back on May 8, 2025. Until then, the "Terms offered" field will appear blank for most courses while the class schedule is being finalized.
CMIS 530
Digital Analytics and Targeting.
Credits: 3
Offered by: Technology & Innovation (School of Continuing Studies)
This course is not offered this catalogue year.
Description
Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.
Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.
Launch Visual Schedule Builder