CMIS 543. Digital Customer Experience.
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CMIS 543
Digital Customer Experience.
Credits: 3
Offered by: Technology & Innovation (School of Continuing Studies)
This course is not offered this catalogue year.
Description
Covers the fundamental techniques for understanding, analyzing and optimizing
customer experience on digital platforms. Explores best practices in designing and optimizing conversion actions in an online business. Management of customer data and confidentiality.
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