CMIS 549. Digital Media and Search Engine Optimization.
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CMIS 549
Digital Media and Search Engine Optimization.
Credits: 3
Offered by: Technology & Innovation (School of Continuing Studies)
This course is not offered this catalogue year.
Description
Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.
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