Due to technical difficulties with the Course Catalogue, students should confirm course availability with Visual Schedule Builder (VSB) and Minerva. In cases where the Course Catalogue differs from these systems, VSB and Minerva should be considered the source of truth.

CMIS 549. Digital Media and Search Engine Optimization.

Credits: 3
Offered by: Technology & Innovation (School of Continuing Studies)
Terms offered: Fall 2026
View offerings for Fall 2026 in Visual Schedule Builder.

Description

Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

Launch Visual Schedule Builder
Back to top

We use cookies to help improve the usability of our websites.

What are you comfortable with?