Due to technical difficulties with the Course Catalogue, students should confirm course availability with Visual Schedule Builder (VSB) and Minerva. In cases where the Course Catalogue differs from these systems, VSB and Minerva should be considered the source of truth.

CMR2 642. Marketing Principles and Applications.

Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
Terms offered: Fall 2026, Winter 2027
View offerings for Fall 2026 or Winter 2027 in Visual Schedule Builder.

Description

Examination of the different aspects of marketing operations: the marketing concept, analysis and research of market opportunities, and the planning, implementation, and control of the marketing program (product, promotion, distribution, and pricing). Focus is on the general market environment and Canadian marketing institutions.
  • Restriction(s): Not open to students who have taken CMR2 542.

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

Launch Visual Schedule Builder
Back to top

We use cookies to help improve the usability of our websites.

What are you comfortable with?