CMR2 643. Marketing of Services.
Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
Terms offered: Fall 2025, Winter 2026
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Description
Review of the concepts, frameworks, and current trends in the marketing of services, including new creative products. Analysis of issues pertaining to the delivery of service excellence, effective communication, the highest quality, and
loyalty. Focus is on service marketing in the private and public sectors.
- Not open to students who have taken CMR2 543.