CMR2 648. Marketing Research and Reporting.
Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
Terms offered: Fall 2025
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Description
Review of statistics, with emphasis on key concepts required to understand and report marketing information. Overview of qualitative and quantitative data collection techniques and interpretation of secondary on-line research. Focus on Facebook and Google analytics and insights.
- Not open to students who have taken CMR2 548.