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CMR2 650. Digital Marketing Management.

Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
Terms offered: Fall 2026
View offerings for Fall 2026 in Visual Schedule Builder.

Description

Overview of digital and web-based marketing principles and areas such as social media, search engine optimization, search engine marketing, content marketing, email marketing, and e-commerce. Design of digital strategies to drive business growth.

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