CMR2 664. Integrated Marketing Communications.
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CMR2 664
Integrated Marketing
Communications.
Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
This course is not offered this catalogue year.
Description
Design of an integrated marketing plan, including creativity, branding, media selection, customer segmentation, and budgeting. Strategic approach to the integrated marketing mix: digital promotion, advertising, public relations, experiential marketing, and direct marketing.
- Not open to students who have taken CMR2 564.
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