CMR2 664. Integrated Marketing Communications.
Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
Terms offered: Winter 2026
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Description
Design of an integrated marketing plan, including creativity, branding, media selection, customer segmentation, and budgeting. Strategic approach to the integrated marketing mix: digital promotion, advertising, public relations, experiential marketing, and direct marketing.
- Not open to students who have taken CMR2 564.