CMR2 691. Marketing Strategy.
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CMR2 691
Marketing Strategy.
Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
This course is not offered this catalogue year.
Description
Development of a complete strategic marketing plan including the allocation of resources.
Formulation of a marketing strategy for real-world cases.
- Prerequisite(s): Departmental approval required.
- Restriction(s): Not open to students who have taken CMR2 570.
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