CMRK 200. Fundamentals of Marketing.
Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
Terms offered: Fall 2025, Winter 2026
View offerings for Fall 2025 or Winter 2026 in Visual Schedule Builder.
Description
Fundamental theories and principles of strategic marketing. Role of the marketing professional in the corporate environment. Applications of marketing practices to new businesses. Development of a marketing plan.