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CMRK 200. Fundamentals of Marketing.

Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
Terms offered: Fall 2026, Winter 2027
View offerings for Fall 2026 or Winter 2027 in Visual Schedule Builder.

Description

Fundamental theories and principles of strategic marketing. Role of the marketing professional in the corporate environment. Applications of marketing practices to new businesses. Development of a marketing plan.

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