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CMRK 225. Marketing Statistics and Research.

Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
This course is not offered this catalogue year.

Description

Basic statistics for marketing research. Qualitative and quantitative data collection techniques, traditional and digital. Use of secondary on-line data: determining reliability, interpretation, analysis.
  • Corequisite: CMRK 200

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