CMRK 225. Marketing Statistics and Research.

Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
Terms offered: Fall 2025
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Description

Basic statistics for marketing research. Qualitative and quantitative data collection techniques, traditional and digital. Use of secondary on-line data: determining reliability, interpretation, analysis.
  • Corequisite: CMRK 200

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