CMRK 235. Digital Media Marketing.
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CMRK 235
Digital Media Marketing.
Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
This course is not offered this catalogue year.
Description
Electronic marketplaces and their evolving role in Internet business. New channels of marketing, including social media, advertising and communication. Planning, executing, and managing e-commerce. Web analytics, customer analysis, search engine optimization, search engine marketing and issues of permission and privacy.
- Corequisite: CMRK 200
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