CMRK 322. Basics of Service Marketing.
Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
Terms offered: Winter 2026
View offerings for Winter 2026 in Visual Schedule Builder.
Description
Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.
- Prerequisites: CMRK 200 and CMRK 225.