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CMRK 322. Basics of Service Marketing.

Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
This course is not offered this catalogue year.

Description

Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.
  • Prerequisites: CMRK 200 and CMRK 225.

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