CMRK 325. Global Marketing.
Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
Terms offered: Winter 2026
View offerings for Winter 2026 in Visual Schedule Builder.
Description
Issues faced by businesses when entering and operating in foreign markets: changes in product, pricing, channels, and communications policies. Export marketing in the Canadian context.
- Prerequisites: CMRK 200 and CMRK 225.