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CMRK 325. Global Marketing.

Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
Terms offered: Winter 2027
View offerings for Winter 2027 in Visual Schedule Builder.

Description

Issues faced by businesses when entering and operating in foreign markets: changes in product, pricing, channels, and communications policies. Export marketing in the Canadian context.
  • Prerequisites: CMRK 200 and CMRK 225.

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