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CPRL 228. Event Management.

Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
Terms offered: Summer 2025
View offerings for Summer 2025 in Visual Schedule Builder.

Description

Effective use of public and media events for communication and relationship-building with key stakeholders, including research, identification of publics, design, timelines, logistics, protocol, speeches and programs, and dealing with suppliers, as well as promotion and evaluation of the event.

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