CPRL 228. Event Management.
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CPRL 228
Event Management.
Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
Terms Offered: Summer 2025
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Description
Effective use of public and media events for communication and relationship-building with key stakeholders, including research, identification of publics, design, timelines, logistics, protocol, speeches and programs, and dealing with suppliers, as well as promotion and evaluation of the event.
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