CPRL 620. Content Creation for Public Relations.
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CPRL 620
Content Creation for
Public Relations.
Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
This course is not offered this catalogue year.
Description
Practice researching, conceptualizing, designing, and crafting visual, written and verbal messages and communication tools that align with organizational objectives for traditional, digital, social and emerging platforms for public relations purposes. Focus on skills needed to consistently express complex meaning through various channels for internal and external audiences and identifying the most appropriate
channel for these audiences. Design and deliver in-person or virtual presentations.
- Corequisites: CPRL 510 or CPRL 610
- Restrictions: Not open to students who have taken CPRL 520.
- Course includes synchronous and asynchronous activities.
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