CPRL 644. Integrated Digital Communications.
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CPRL 644
Integrated Digital
Communications.
Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
This course is not offered this catalogue year.
Description
Preparation of an integrated digital communications campaign with specific focus on social media. Practice strategizing, conceptualizing, creating, implementing and
measuring social media campaigns for public relations purposes. Creation of content strategies and calendars, and content for social media campaigns. Data collection,
measurement and reporting of social and digital media campaigns.
- Corequisites: (CPRL 510 and CPRL 520) or (CPRL 610 and CPRL 620)
- Course includes synchronous and asynchronous activities.
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