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CPRL 644. Integrated Digital Communications.

Credits: 3
Offered by: Global & Strategic Comm. (School of Continuing Studies)
Terms offered: Fall 2026, Winter 2027
View offerings for Fall 2026 or Winter 2027 in Visual Schedule Builder.

Description

Preparation of an integrated digital communications campaign with specific focus on social media. Practice strategizing, conceptualizing, creating, implementing and measuring social media campaigns for public relations purposes. Creation of content strategies and calendars, and content for social media campaigns. Data collection, measurement and reporting of social and digital media campaigns.
  • Corequisites: (CPRL 510 and CPRL 520) or (CPRL 610 and CPRL 620)
  • Course includes synchronous and asynchronous activities.

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