INSY 448. Text and Social Media Analytics.
Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Winter 2026
View offerings for Winter 2026 in Visual Schedule Builder.
Description
The unlimited opportunities that exist today to leverage the power of user generated content analytics, focusing on questions ranging from strategic to operational matters pertaining to a firm’s social media initiatives, metrics to
capture relevant outcomes, and predictive analysis to link social media chatter to business performance.
- Prerequisite(s): MGCR 331, INSY 336 or permission of the instructor and approval of the BCom ProgramOffice.
- Restriction(s): Open only to U2 and U3 students.