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INSY 448. Text and Social Media Analytics.

Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Winter 2027
View offerings for Winter 2027 in Visual Schedule Builder.

Description

The unlimited opportunities that exist today to leverage the power of user generated content analytics, focusing on questions ranging from strategic to operational matters pertaining to a firm’s social media initiatives, metrics to capture relevant outcomes, and predictive analysis to link social media chatter to business performance.
  • Prerequisite(s): INSY 336, or permission of the instructor and approval of the BCom Program Office.
  • Restriction(s): Open only to U2 and U3 students.

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