INSY 653. Analytics for Digital Business Models.
Credits: 3
Offered by: Management (Graduate Studies)
This course is not offered this catalogue year.
Description
Conceptual background coupled with hands-on experience with methods and tools needed to enable digital business models to strategically leverage analytics, with the goal of improving firm performance and decision-making, and attaining a competitive advantage. Topics include understanding online word-of-mouth through analysis of structured and unstructured data, distinguishing between homophily and influence in online social networks, mobile commerce, and more.
- Prerequisite(s): INSY 642 Minimum Grade or Test Scores : B-