MGCR 352. Principles of Marketing.
Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Summer 2025, Fall 2025, Winter 2026
Description
Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
- Continuing Education: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management
- Section 061 (05-Jul-2011/18-Aug-2011)
- Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management