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MGCR 352. Principles of Marketing.

Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Summer 2026, Fall 2026, Winter 2027
View offerings for Summer 2026 or Fall 2026 or Winter 2027 in Visual Schedule Builder.

Description

Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

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