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MGCR 352. Principles of Marketing.

Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Summer 2025
View offerings for Summer 2025 in Visual Schedule Builder.

Description

Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
  • Continuing Education: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management
  • Section 061 (05-Jul-2011/18-Aug-2011)
  • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management

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