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MGPO 460. Managing Innovation.

Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Winter 2027
View offerings for Winter 2027 in Visual Schedule Builder.

Description

Firms face difficulties in developing new products. This course examines the new product development process to understand why problems occur and what managers can do. Topics include the creative synthesis of market and technology; the coordination of functions; and the strategic connection between the project and the strategy.
  • Restriction: Open to U2, U3 students only

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