MRKT 354. Marketing Strategy.
Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Fall 2025, Winter 2026
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Description
Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.
- Prerequisite: MGCR 352
- Restrictions: Open to U2 and U3 students.