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MRKT 354. Marketing Strategy.

Credits: 3
Offered by: Management (Desautels Faculty Management)
This course is not offered this catalogue year.

Description

Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.
  • Prerequisite: MGCR 352
  • Restrictions: Open to U2 and U3 students.

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