Due to technical difficulties with the Course Catalogue, students should confirm course availability with Visual Schedule Builder (VSB) and Minerva. In cases where the Course Catalogue differs from these systems, VSB and Minerva should be considered the source of truth.

MRKT 355. Services Marketing.

Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Fall 2026, Winter 2027
View offerings for Fall 2026 or Winter 2027 in Visual Schedule Builder.

Description

Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.
  • Prerequisite: MGCR 352
  • Restrictions: Not open to U0 students.

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

Launch Visual Schedule Builder
Back to top

We use cookies to help improve the usability of our websites.

What are you comfortable with?