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MRKT 357. Marketing Planning 1.

Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Winter 2027
View offerings for Winter 2027 in Visual Schedule Builder.

Description

Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs.
  • Prerequisite(s): MGCR 352
  • Restrictions: Not open to U0 students.

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