MRKT 357. Marketing Planning 1.

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MRKT 357
Marketing Planning 1.
Credits: 3
Offered by: Management (Desautels Faculty Management)
This course is not offered this catalogue year.

Description

Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs.
  • Restriction: Management: U3 students only
  • Prerequisite(s): MGCR 352

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