MRKT 442. Customer Analytics.
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MRKT 442
Customer Analytics.
Credits: 3
Offered by: Management (Desautels Faculty Management)
This course is not offered this catalogue year.
Description
Identification of common data science solutions to customer analytics. What, when, where and how to collect customer data. Basic customer analysis and assessment of the influence of marketing programs on business performance and customer satisfaction. Insights gained from analytics to a non-technical audience. Examination of the cutting edge applications of customer analytics and emerging trends.
- Prerequisite: MGSC 401
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