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MRKT 451. Marketing Research.

Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Fall 2026, Winter 2027
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Description

Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
  • Prerequisites: MGCR 352 and MGCR 271

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