MRKT 451. Marketing Research.
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MRKT 451
Marketing Research.
Credits: 3
Offered by: Management (Desautels Faculty Management)
This course is not offered this catalogue year.
Description
Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
- Corequisite: MGCR 272
- Prerequisite (Continuing Education): MGCR 273
- Prerequisites: MGCR 352 and MGCR 271
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