MRKT 453. Advertising and Media.
Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Fall 2025, Winter 2026
View offerings for Fall 2025 or Winter 2026 in Visual Schedule Builder.
Description
Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.
- Summer - Section 751 (06-JUL-2009/19-AUG-2009)
- Note: Continuing Studies section-check Calendar
- Note: Continuing Studies section-check Calendar
- Prerequisite(s): MGCR 352