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MRKT 459. Retail Management.

Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Fall 2026, Winter 2027
View offerings for Fall 2026 or Winter 2027 in Visual Schedule Builder.

Description

Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.
  • Prerequisite: MGCR 352
  • Restrictions: Not open to U0 students.

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