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MRKT 483. International Marketing Management.

Credits: 3
Offered by: Management (Desautels Faculty Management)
This course is not offered this catalogue year.

Description

Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.
  • Formerly MGMT 483
  • Prerequisites: MGCR 382 and MGCR 352

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