MRKT 483. International Marketing Management.
Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Fall 2025
View offerings for Fall 2025 in Visual Schedule Builder.
Description
Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.
- Prerequisites: MGCR 382 and MGCR 352