MRKT 652. Competitive Marketing Strategy.

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MRKT 652
Competitive Marketing Strategy.
Credits: 3
Offered by: Management (Graduate Studies)
This course is not offered this catalogue year.

Description

Analyzing marketing actions from a competitive perspective and designing marketing strategies following a customer-centric philosophy. It combines case study methodology with competitive simulations to deliver a high-impact experience that demonstrate the results of marketing actions in different competitive scenarios.

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