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MRKT 657D1. Customer Insights.

Credits: 1.5
Offered by: Management (Graduate Studies)
This course is not offered this catalogue year.

Description

Frameworks, concepts, and tools for gaining insights into customers, and using these insights to develop effective marketing programs.
  • Students must register for both MRKT 657D1 and MRKT 657D2
  • No credit will be given for this course unless both MRKT 657D1 and MRKT 657D2 are successfully completed in consecutive terms
  • MRKT 657D1 and MRKT 657D2 together are equivalent to MRKT 657

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