Due to technical difficulties with the Course Catalogue, students should confirm course availability with Visual Schedule Builder (VSB) and Minerva. In cases where the Course Catalogue differs from these systems, VSB and Minerva should be considered the source of truth.

MRKT 658. Marketing Intelligence.

Credits: 3
Offered by: Management (Graduate Studies)
This course is not offered this catalogue year.

Description

Marketing intelligence is essential for maximizing returns on marketing investments. This course covers the cutting edge techniques and tools available for generating marketing intelligence and provides practice on how to leverage this knowledge to make effective marketing decisions. Lectures and case study format is followed.

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

Launch Visual Schedule Builder
Back to top

We use cookies to help improve the usability of our websites.

What are you comfortable with?