MRKT 658. Marketing Intelligence.
Note: For information about Fall 2025 and Winter 2026 course offerings, please check back on May 8, 2025. Until then, the "Terms offered" field will appear blank for most courses while the class schedule is being finalized.
MRKT 658
Marketing Intelligence.
Credits: 3
Offered by: Management (Graduate Studies)
Terms Offered: Summer 2025
View offerings for Summer 2025 in Visual Schedule Builder.
Description
Marketing intelligence is essential for maximizing returns on marketing investments. This course covers the cutting edge techniques and tools available for generating marketing intelligence and provides practice on how to leverage this knowledge to make effective marketing decisions. Lectures and case study format is followed.
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