MRKT 672. Internet Marketing Analytics.
Credits: 1.5
Offered by: Management (Graduate Studies)
This course is not offered this catalogue year.
Description
What makes internet marketing different? Introduction to internet marketing - search engine optimization. Inbound marketing - search advertising and privacy concerns. Online tracking and privacy issues.
- Prerequisite(s): (INSY 660 OR INSY 662 OR Instructor's approval) AND (MGSC 660 OR MGSC 661 OR Instructor's approval)