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MRKT 672. Internet Marketing Analytics.

Credits: 1.5
Offered by: Management (Graduate Studies)
This course is not offered this catalogue year.

Description

What makes internet marketing different? Introduction to internet marketing - search engine optimization. Inbound marketing - search advertising and privacy concerns. Online tracking and privacy issues.
  • Prerequisite(s): (INSY 660 OR INSY 662 OR Instructor's approval) AND (MGSC 660 OR MGSC 661 OR Instructor's approval)

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