MRKT 711. Topics in Service Science.
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MRKT 711
Topics in Service Science.
Credits: 3
Offered by: Management (Graduate Studies)
This course is not offered this catalogue year.
Description
Students will study, discuss, and critique a selection of important and influential research papers on service science. They will develop an in-depth understanding of theories, concepts, models and paradigms that collectively form the foundation for service science.
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